If you plan to use email marketing to grow your business and have a bigger impact on the world, you’ll have a lot to think about.
Your brand.
Your offer.
If you’re using one, your funnel.
Your messaging.
It can be a bit overwhelming. Improving one thing may harm another. How do you juggle all these moving parts?
As with anything else in life, if you feel overwhelmed, keep it as simple as you can.
In this case, focus on your biggest email marketing asset.
What happens to be…
*drumroll*
… your subscriber list.
This is your biggest asset, because it’s what drives sales.
If you focus on making sales by improving your list, you won’t get sidetracked. What messages should you send? Whatever will improve your listing and generate sales. How often should you send them? However, he often does the majority of the sales.
Keep this in mind and you will avoid many common mistakes.
For example, some people have millions of people on their list. These readers open and devour every message they send. But, when it comes to making sales, the list hardly pays the bills.
Bigger lists are generally better.
But having the right people on your list is even more important.
What an awesome email marketing list looks like
Think of your list as a community. It’s a strange community, of course, since its members don’t talk to each other. But you talk to all of them, so that makes you the leader.
And like all communities, leaders go a long way in setting the tone.
So think about what kind of people you want in your community.
You probably want people to buy your products or hire you for your services. But is that all? Would you be happy with people who buy your product but never use it?
Or do you want people to whisper ‘yes! finally!’ When do they see your offer?
Do the people who use it rave about it with their friends, write you glowing testimonials, and let you know that you’ve improved the world?
And forget about purchasing decisions for a moment. Do you want ambitious people? Affectionate? Struggling entrepreneurs who are hungry for success? People with chronic pain who are ready to live as fully as before?
In other words, who is your ideal customer or customer?
Who did you make your offer for?
Imagine a community of these people: this is how you want your email list to be.
How do you do it?
Well, you attract the right people by offering them the right type of snippet to subscribe to your list. This will be something they want, something they need, ideally, that they can start using right away.
Then it keeps them there by sending the right kind of messages. Posts they find useful, entertaining, or ideally both.
And you talk to them as if they were your ideal customer or client.
Talk to them like they are ambitious entrepreneurs, what it’s like to be one, what do you truly admire about them…
If it doesn’t ring true to them, they’ll leave. If so, they’ll feel like you’re speaking in a way that no one else does, and you will. And if they’re almost like that, perhaps a little sleepy entrepreneurs, you might inspire them to become the person you’re describing.