A few months ago I had a big “ah ha!” time to sell.
I was talking to a colleague about an expensive product ($1,497.00) he was selling that I wrote the ad for, and how we were getting sales without driving a lot of traffic to the site.
Now, as a copywriter, I WOULD LOVE to take credit for all sales.
But I am not so naive.
Copying only gets you so far.
Especially with a high priced product like that.
No, in this case it was the copy plus something plus we did it.
Something simple and easy… that you can apply to anything you sell, too.
What was the “secret” we were using?
Audio.
In fact, I remember my colleague saying that he would receive emails from customers who listened to the audio interviews he did with the author of the product several times before buying.
They pulled the interviews from iTunes or burned the MP3s to CD from their site. And then I listened to them while driving to work, or while working out, or fiddling with something in the office.
Eventually, something “clicked,” they would take another look at the sales letter and buy.
That is the raw power of audio.
And why I think audio interviews are some of the best “automated responses” out there.
I mean, think about it:
If you produce a decent audio interview, that provides a lot of good information that someone can actually use, people will listen to it many times over and over again.
And every time they hear it, you reinforce the value of your information… you strengthen your bond with that prospect… and re-ignite their desire to buy.
Many times a sale is made.
Or even tens of sales, with thousands of dollars in additional benefits.
Here’s a “real life” example:
A few years ago, I used to have long commutes to the job I was at.
And during those trips many times I listened to Dan Kennedy Magnetic Marketing tape (where he demoed his system at a Peter Lowe event) over and over again.
Every time I heard it, I “sold” myself on Dan, his product, and his offering.
In the end I just had to buy it. Even though I really couldn’t afford it…and even though I’d never actually read a “sales letter” for it.
But he did not stop there.
Because shortly after I bought your newsletter. Then a bunch of the books from him. Then some of their information products, etc.
In fact, I’ve lost count of all the Dan Kennedy stuff I’ve bought since then.
And all of those extra sales came from his simple audio lesson on tape.
Which brings me back to my point:
When you produce a decent audio interview or recording full of real value (and NOT just a sales pitch), and that shows your knowledge and experience – you’ll add a new “layer” of persuasion to everything you sell.
In fact, if you do it right, you can dramatically increase the conversion of ALL of your marketing ads..
And position your business in a way that plain text can’t touch a ten-foot pole.
Try yourself and see.
I think you’ll see a nice “bump” in your sales.