Just like in real life, you need an Internet ID, whether you have a blog, a personal website, or an e-commerce store; otherwise they will never find it.
You want a domain name that is easy for people to remember and reflects what you offer on your website.
If you fancy a strange name, thinking that it is more attractive, beware of the danger that comes with it.
Also, consider the mindset of Internet users before you go and register that domain name.
Even though the Internet is everyone’s main source of information today, it is still considered by many to be a dark alley that they must cross to get to the other side as there is no alternative route.
People don’t click on any website, especially if it looks suspicious.
If your domain name ends in something other than .com, .co, or your local top-level domain (TLD), such as .co.UK, .com.au, or .com.de, among others, the cautious user is much less likely to visit your website.
They are not paranoid, they are just careful as they are overloaded with news about data breaches, identity theft and other security issues.
Stay away from the spam type
It is important that your domain name is relevant to your website offerings.
If you sell dog clothes, for example, it wouldn’t make sense to have a domain name called buycoolstuff.abc.
Aside from the fact that it doesn’t say anything about dog clothes, it really can’t be distinguished from a spam website.
No matter how good the products you sell on your website are, your spam domain name will discourage visitors from becoming real customers.
Think of a name that instantly reveals what your website is about and also consider an acceptable TLD.
Ideally, your domain name should be short but friendly, professional yet understandable, and unique yet attractive.
Do not resort to the use of suspicious TLDs that spammers use to attack websites.
Note that many people make a living selling TLDs that are quite different, if not rare.
Here are some of them that have been doing the rounds in emails lately:
top level domain
Price
.Art
€16.72 per year
.fun
€24.37 per year
.video
€25.13 per year
.mens
€32.77 per year
.me
€32.77 per year
.revision
€32.77 per year
.Social
€32.77 per year
amsterdam
€45.00 per year
.ski
€45.00 per year
.baby
€83.19 per year
.echo
€83.19 per year
You don’t need an expert to spot a domain name extension that was only created for spam activity.
Now, we’re not saying that all new TLDs are destined for spam. Yes, there are also legitimate ones, but they can cost much more than the ones we already know.
Leverage your local TLD
Competing with other websites for search engine traffic is difficult, especially those on the .com and .co domains.
However, if you are selling locally and not targeting a global market, you will gain more benefit from using your own ccTLD.
That will make your website appear faster in search results when people in your area search for your product.
How did you come up with the domain name for your website?