Writing a web sales letter to attract customers is a skill. It’s a learned art, yet it’s probably one of the most important skills you’ll ever learn in internet marketing. Good sales letter writers can earn upwards of $5,000 for each letter they write, and while that’s an unreasonably high sum for the time it takes to do it, it can be very small compared to the income you can earn. Generate a good sales letter. .
Why is writing a good sales letter so difficult and so specialized that it demands such a high reward for being able to master it? It’s not a matter of supply and demand, as there are many, many people who offer to write sales letters, but very few who can do it in the unique way required to make an impact on the internet.
That word ‘unique’ is the important word. If you think about it seriously, how many products of all kinds are offered for sale on the Internet at this moment when you are reading this article? One million? Ten million? How about 100 million? That’s how many sales letters there are, so it takes something special to stand out from the crowd. However, not all of us can pay $5,000 for a professional sales letter, so how do you do it?
First you need a headline that compels the reader to read more.