It’s 2017 and the world has gone digital. Video marketing has slowly but surely become the go-to medium for promoting a brand. Social media platforms are dominating the market when it comes to video sharing. Consumers are increasingly interested in finding out about a product before buying it or learning about a service. A well-crafted video goes a long way in giving potential customers the details they need before taking the next step.
There are several trends seen in video marketing that can surely help shape the future.
DIY (Do It Yourself) Videos
Lately, YouTube has become the go-to place for promoting how-to videos. People love to learn a new skill or to become independent. An interesting makeup tutorial or a woodworking workshop will go a long way towards making people self-sufficient. A great marketing video developed by a product video company for a particular brand can also double as training content.
Welcome to the world of virtual reality
Virtual reality (VR) as a concept is already a big thing in the gaming universe. This technology requires a virtual reality headset and produces images, sounds and other sensations that artificially reproduce the real presence of a user in the imaginary environment. It is only a matter of time before virtual reality is used as a marketing platform to promote a brand.
Innovative Techniques
When it comes to developing quality videos, it’s important to consider all the options. Some of the creative ones, like drones or time-lapse videos, have slowly become popular techniques in video production. If you want to stand out from the crowd and try to impress the audience, using unconventional methods may be the solution.
live video
This trend is already emerging as a winner on various social media platforms, especially on Facebook Live. With live video streaming, users can be a part of the action as it happens. Engagement with the brand is immediate and viewers can give feedback immediately through comments.
strong narration
An emotionally powerful story can always strike a chord in your heart. So a marketing video that has strong narration with crisp video and audio can work wonders. Compelling background music can help viewers connect with the video. A good explainer video producer should be able to develop an engaging video that leaves a lasting impression in the minds of viewers. A powerful video should evoke the right emotions or awaken your senses in the right way. All of this can lead to video being on your mind all the time, increasing brand awareness and ultimately sales growth.
All companies, big, medium or small, have started to realize the importance of video marketing and how it can help organizations tremendously. This marketing platform has proven to be an effective tool for building brand awareness, creating a positive brand image, and ultimately increasing sales of your product or service. With technology developing at the speed of light, the future of video marketing looks bright.