While Thanksgiving is certainly about spending time with your family and being thankful for everything you have in life, it also means that the holiday season is right around the corner. In the immediate aftermath of the Thanksgiving holiday, small businesses should be prepared to ramp up their content marketing campaigns, if they haven’t already done so in preparation for the holiday shopping season.
Content marketing, particularly through blogging, is a great way to market restaurant gift cards, hotel and resort gift certificates, timeshare gifts, crafts and specialty items, and other products and services someone would enjoy receiving. as a gift. Here are three tips to get you started.
1. Identify why your product or service makes a great gift – When you blog about your product or service, be sure to discuss why it makes a great holiday gift. If you want to market gift cards to restaurants, discuss how expensive eating out is, if you want to market a gift certificate to hotels, discuss how everyone needs a little getaway once in a while, etc. Don’t think about things like these making great gifts, but you’d be surprised how many people would greatly appreciate such a gift.
2. Define who your product or service is the perfect gift for: Be sure to mention who would enjoy such a gift. Some people are very difficult to buy. As a business owner, you have the opportunity to help the gift giver think outside the box. This is not easy for everyone. Use the holiday as an opportunity to get people thinking, “Hey, that’s a good idea!” It will not only help for the holiday season, but also for future sales.
3. Analyze the history of your product or service in relation to the holidays. Finally, find a way to connect your product or service to the holidays. If there is a history of what you are offering as a gift? Is your product or service often given away in other cultures? Have you been given similar gifts in the past and really enjoyed them? Tying your product or service to the holiday will help give givers an “Aha!” moment when they are shopping for their loved ones.
Everyone wants to give great gifts for the holidays, but not everyone is good at determining what makes a great gift. Help Christmas gift givers around the world by helping them choose the perfect gift. And help yourself and your business by doing everything you can to make them realize that the perfect gift is what you’re offering.