The general consensus is that guest blogging is a great idea for you as a business owner. If you use guest bloggers (on occasion), it says a lot of different things about you. All those things are positive and people will pay attention. However, guest posting is something else entirely.
The benefits of using guest bloggers and guest posts
Although contrary to popular opinion, there are people who don’t see the merits of guest blogging. However, if you use guest bloggers to enrich your content, it shows that you are open-minded and that your goal is not just to “sell” your own content, but that your main interest is to provide value to your readers. Mixing up your content (as long as you don’t use guest bloggers’ content more often than you post your own original content) is a great idea, and people will want to read it and keep coming back because they’ll still be hungry. for more and more content. Having two opposing ideas here (the benefits of guest blogging and the uselessness of guest blogging) is bound to be confusing. Hopefully, the ensuing discussion will clarify the concepts.
clearing up the confusion
There are two aspects worth discussing here.
- Comments, links, spam and useless content
- Guest blogging and content marketing approaches
Content marketing is very popular right now and has been for quite some time. When you are formulating your content marketing strategy, it is very important to incorporate guest blogging into that strategy. Of course, that doesn’t mean that other aspects of your content marketing strategy aren’t important as well. With all the information available online, there is also a greater chance of spam, and of course, search engine optimization (SEO) remains as important as ever. All of these need to be included in your content marketing strategy.
What makes a good guest blogger?
There are many different things that make a person an effective guest blogger. Of course, first and foremost, the person must write high-quality content that is free of grammatical errors, and the content must be presented in a compelling, exciting, valuable, and thought-provoking way. Hopefully, the guest blogger will have written for other reputable people and places and become a subject matter expert in their field. Other important aspects of the content are that they must tell a story and touch the reader on an emotional level. Without those elements, no one will be willing to read the content. If your guest blogger can accomplish all of those things, he or she has earned the privilege of backlinking to your website.
What makes a “bad” blogger?
The blogger that can be considered a “bad” blogger is the person whose content is not focused and not relevant. It also contains an excessive amount of backlinks and is more fluff than substance. In short, he doesn’t really have any merit.
What makes an “ugly” blogger?
The “ugly” blogger is the blogger whose only goal is to have the opportunity to use backlinks and basically generate spam. The guest blogging approach, in this case, is purely selfish and opportunistic. That guest blogger isn’t in it for an altruistic reason, he’s in it for himself. There is no synergy between the guest blogger and you at all. You and your business are simply a vehicle.
Conclusion
It is essential that you understand the value of guest blogging and the virtues of publishing those blogs. However, it is equally important that you recognize which guest bloggers are not good for your business and why. If you can’t do that, you may hurt your business more than help it, and that would be the worst thing you can do. One of the current goals is to improve the quality of company websites and guest blogging can help achieve this. Of course, make sure that the content is always fresh, unique, and intellectually stimulating.