Mobile marketing is loosely defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any type of promotional or advertising messages to the customer through wireless networks”.
Since the rise of SMS (Short Message Service) in the 21st century, marketing on a mobile phone has become increasingly popular and it doesn’t look like it’s going to fall by the wayside any time soon.
With 3.5 billion text messages transmitted or received daily, cell phone users have become accustomed to opening text messages on their personal cell phones, which are typically within a few feet of them for more than 15 hours a day. Your customers can literally be reached through your mobile phone ad almost anywhere they go; at the grocery store, at the ball game, at the pool… The possibilities of mobile marketing are endless and break new ground in the cyber advertising industry.
In other words, mobile phone is not the same as “fashion”. And mobile marketing equals sales. Combine the two and you have a very strong completely wireless marketing system that puts your information literally at the fingertips of your customers in a matter of seconds.
Imagine you have an impromptu weekend sale at your store and don’t have time to spread the word soon enough to reach the number of customers you want. You also don’t have time to come up with a special promotions sign to put up in your store window to increase customer awareness, because it’s already Friday afternoon. With mobile phone technology this is never a problem. Send your sales message to your mobile phone’s subscription list, and you can be sure that your message is going out almost the instant you send it. No more waiting for a customer to log into an email account 2 days later only to find out they missed your important event.
In fact, according to the latest wireless industry research, 97% of all SMS (text) marketing messages are opened and read within 14 minutes, and 83% of the 97 are opened within the first 3 minutes. There’s also a higher chance that your mobile message will be read than with standard email, Facebook messages, or even Tweets.
Mobile marketing was created for small businesses, home-based businesses, churches, fundraising groups, and others with this in mind. Now it’s easier than ever to start using the power of mobile marketing through various online applications.
Depending on the package, some of the features may include, but are not limited to, the following:
– 24/7 online access to mobile marketing app
– Text messages every month
– Dedicated keywords
– Free contact list import tool
– Sub-keyword
– Mobile website creation
– Geolocation
– Reports in real time
– Secure servers