The concept of podcast marketing gained momentum in the early years of the 20th century. And today, it is used by thousands of business owners who want to increase their sales and profits simply and easily. Additionally, podcasting is a free tool that can help dramatically increase your traffic count, the number of new email subscribers you’ve gained, and the number of people who buy your products.
In my opinion, podcasting is a lot like posting videos to YouTube. You need to create the video, display your website address at the bottom of the video, and then wait for someone to enter your domain name in their web browser so they can access your website. But today, with YouTube, you can include your website address in the description part of the video and it will turn it into a clickable link.
But podcasting is still primitive compared to YouTube. YouTube is the number 3 website on the entire internet in terms of website traffic. And the largest podcast directory on the Internet (iTunes), it is the 32nd website on the Internet (according to the traffic service called Alexa).
However, you can still get tons of traffic to your website simply and easily using iTunes and podcasting. In the same way that you will want to submit your video to video sites other than YouTube … you will want to submit your podcasts to podcast directories other than iTunes. It’s a great way to get more exposure for your content.
When creating your podcasts, you will want to choose the niche that best suits your personality, knowledge, and the potential amount of income you can generate. There are a ton of niches you can get into, but you’ll want to find one that’s dark and with little competition. That way, you can attack the market with a variety of different internet marketing strategies and quickly achieve dominance in that niche.
Now when you sign up to put together your podcast marketing strategy, you’ll want to get a blog and a podcast RSS feed. The easiest way to do this is with a company called “Feedburner.” Feedburner is a great service that can help you launch your podcast marketing strategy simply and easily.
Fortunately, Feedburner is free and you can take advantage of everything it has to offer today. Once you purchase an RSS feed from Feedburner, you’ll want to submit it to podcast directories and also ping your podcast blog on a service like “pingomatic.”
Marketing your products and services through podcasts is a great way to earn the money you are looking for in your business. I believe that the popularity of podcasts will evolve over time, and it is a smart thing to do if you want to use this medium as part of your marketing strategy. Use it today and watch your sales and profits increase.
Good luck using these podcasting tips to earn the kind of money you are looking for in your business.