Business owners know that marketing is half the battle when it comes to growing a business and informing the general public about what it can offer them. If you’ve just started a business, you’ll want to get the word out as soon as possible. You can do this in a number of ways, but the most important thing is to make sure you catch the eye of potential customers. If a person is looking for your product or service, it will be easy to communicate with them. The trick is to let those who aren’t already in the market for what you offer know about you. They may not be interested right now, but in the future, they may need what you offer. Spreading the word about your business is also a great way to get people talking about you.
Even if a person doesn’t need your product or service, they may know a friend or family member who does. You want to find a way to get people to suggest your services and products to those they know are potential customers. This way, you can grow your business over time without investing a lot of money and effort over the life of your business. If you’re thinking of creative ways to get the word out about your business, consider giving away free items that include your business logo and contact information. Choose items that are affordable and useful, like promotional pens. Giving a potential customer a promotional pen means your company name will be at their fingertips. Every time they jot down a note or write a letter, they will remember you. This means that when the time comes and they need your product or service, your company name will pop into their head immediately.
Other marketing office supplies work just as well as writing instruments. Consider handing out sticky note pads, mouse pads, erasers, staplers, calendars or planners with your company logo, phone number and website on them. These items may go unnoticed on a daily basis, but they will come in handy when you need them. This means that you are already giving a potential customer the message that your business is there when they need it! Best of all, these items are very affordable and can usually be purchased in bulk. Most business owners only hand out business cards when they want someone to contact them. These can often get lost or broken, and they don’t make the same impression as useful office supplies. If you plan to attend a job fair, trade show, or community event, being able to offer useful items to potential customers will make your business stand out. Most of the time, when fun items like this are given away, people flock to the stalls where they can get free items. It is well worth the investment you will make when purchasing these items because you will get years of publicity from each item you pass.