We all know what wonders article directories can do with the right technique and also with the right planning, but sadly, there are still tons of people who are clueless. Low-quality articles, writing styles that are downright annoying, and not marketing articles are the deadly sins of the article marketing world.
But what is article marketing?
Simply put, it’s the act of making articles work for you as marketers, whether that’s driving more traffic to your site, influencing readers to buy something, generating more followers, etc.
Your article is read and activities designed to benefit you and the reader too, of course.
Okay … So tell me how?
Article Directories – Sites that allow authors to freely post articles on a wide range of topics or categories. Write a high-quality article on a topic or topic from your expertise and submit it to article directories. Article directories help your articles with exposure, better search engine visibility, and a large reader base, and they help drive traffic back to your site, when done correctly.
When deciding which article directory you would like to submit to, do your homework and select it based on the following principles:
- Relevance – If you are marketing SEO services, Google the sites that make the best sense and impact
- Demographics – This is tricky, but take time to research and assess whether the demographics you are targeting are appropriate for your articles.
- Services you offer: Try to post to article directories that have a steady, healthy stream of articles related to your topic or subject.
1. PREPARE, PLAN AND STRATEGIZE
Consider your end goal when writing or submitting the article: research your keywords, use the proper SEO tactics (keyword density, keyword relevance, semantics, links, etc.), and determine your strategy. Don’t be afraid to change your articles in terms of paragraph placement, grammar, focus (critical, review, informative) and try what works best for you.
This step also involves making a list of article directories that best suit your purpose.
2. DEED
List the key ideas, keywords, and general notes, then start writing the article. It is a good idea to limit the length of the article to about 500 words. If you can’t write, outsource, but be sure to properly edit or manage the process for quality articles.
3. MARKETING
The final step is to submit the articles to the article directories that you chose earlier. Don’t send a bunch at once, 1 to 2 will be a good bet. Also make sure that the link pointing to your website allows you to trace the source. It is recommended to do this so that you know exactly which article directory works and which does not.
And that is all friends. I hope this helps you write great things and make your journey into the world of article marketing successful.