Is your site visible, interactive? How is the infrastructure? Are your shipments personalized? What about tracking and consistency? To get the most out of your website, everyone
these elements are important.
By following these tips, you can create a sense of community for your website. This, in turn, can build a loyal following for both your site and your business.
To make your site visible; be sure to prominently include your URL (i.e. your internet address) on your business cards, correspondence, and in any advertisements you do: newspapers,
magazine, broadcast and direct mail.
To be interactive, your site must invite visitors to subscribe to email “hot lists” that specialize in the categories that interest them, along with specially priced products that interest them.
You want to make sure your site has a good infrastructure. Doing so will allow you to quickly and easily send carefully selected email newsletters to customers interested in
merchandise categories, so you can quickly and easily inform them about new products and merchandise with special prices. And this is one of the main reasons you have a site, isn’t it?
Personalization is key today. With all the products available that allow you to do this, there is no reason why your emails should not make the recipient feel “special.”
Your site’s interactivity isn’t doing you any good if you’re not sending targeted emails. So make sure to broadcast targeted emails to your core market at least twice a month.
All the tips mentioned above allow you to grow and expand. However, make sure you have a tracking system in place. This will allow you to track the results of your advertising, so
You can see which media are generating the most subscriptions to their hot lists and which lists are generating the most profits. This will help you optimize your site and get rid of products and parts of your site that are not getting results.
Copyright 2004 DeFiore Enterprises