If you’ve decided to hire a copywriter to handle the writing of your website content, you’ll want to make sure you have a contract in place to protect both you and the copywriter. It’s important to pay close attention to what’s contained in that contract so you know what to expect and so you can be sure you’re getting exactly what you paid for, especially if the work in question is scheduled to continue. But understanding a contract that involves a job you’re not completely familiar with can be difficult, unless you learn a few tricks of the trade before you sign on the proverbial dotted line.
When you sign a contract with your copywriter, you may hear words and terms that you don’t quite understand the meaning of, as there is industry jargon in copywriting just like in most other professions. While you don’t necessarily have to understand that jargon, it’s important to understand exactly what you’re getting from your writer. There are 3 secrets to understanding your copywriter’s contract that will help you do just that.
Secret #1 – Don’t confuse content marketing with social media marketing
The last thing you want to do is think you’re getting something you’re not, which is why it’s important to fully understand the difference between content marketing and social media marketing. Copywriters, while many may also offer social media marketing services, usually provide content. The content they provide can be for your website or blog, for marketing copy, or to submit to article directories. Unless otherwise stated, you should never assume that social media marketing is included in content marketing.
Secret #2: Ask for specific details about pricing for different types of content
The price you pay for content from a copywriter can vary significantly depending on the type of content you request. Some copywriters charge a flat rate per piece, others charge a per word rate, and some charge on a case-by-case basis. However your copywriter charges you, it’s important to ask for details so he can know exactly what to expect and exactly what he’s getting for his money. By asking questions, he can also negotiate better rates for specific types of content, which is always welcome.
Secret #3: Make sure you clearly understand the editing and rewriting process
Finally, one of the most important secrets to understanding contracting with your copywriter is understanding the editing and rewriting process. Some editors will give you unlimited edits and rewrites, while others may have a limit, and some editors are so good that you may only need a little editing and no rewrites. Either way, you need to know what is included in the price specified in your contract. This is something that you should never stop questioning, because it is your money that is being spent.
Nobody likes to read and try to understand contracts, but if you want your money to be well spent, it is absolutely crucial that you pay close attention to what is included in your drafting contract. Ask questions, discuss with your writer what you expect, and make sure you get it in writing with both of your signatures, and you’re sure to have a much better experience and relationship with your writer.