For people who know what they are doing, SEO work is critical. Your site will see more traffic if it is ranked higher in search engines. These tips will help you optimize your site for higher rankings. Start by learning about SEO. Sites are not ranked by people, but by programs designed to see how… Continue reading
Category: Digital Marketing
How can a marketing consultant use storytelling to close a sale?
When used during a sales presentation, telling stories to clients can be a powerful relationship-building tool or they can explode in your face. Read on to find out why … Storytelling is a powerful tool for building relationships with potential customers. The reason most people don’t make the most of it is because most people… Continue reading
Is billing back in fashion? A trend to watch for in 2005
Upper Saddle River, NJ – January 10, 2005 – With the beginning of the year, an avalanche of articles has appeared, talking about what to expect in terms of business trends during 2005. One of the most alarming topics is the intent to many employees are looking for new jobs now that the economy is… Continue reading
How to make your business process customer-centric
Everyone knows that the customer is king and that business processes must deliver what customers want. But how do you do that? The 10 Steps to Business Process Improvement can help you stay focused on the customer or customer. It starts with the development of definition of scope (step 2) where you identify the customer… Continue reading
Creative Internet Marketing Ideas
It may seem strange that creativity should play a role in any form of marketing. Marketing, after all, is simply selling products or services to customers for money. How can such a realistic activity look creative? Creativity actually plays an important role in business, especially in the realm of internet marketing. The OED defines creativity… Continue reading
My review on why I think TweetTank is a great tool for automating your Twitter account
If you are an online marketer and want to improve your business expansion or just starting to establish your own market in the online community, Tweet Tank can be good software to help you. There are many controversies claiming that Tweet Tank is a scam, but on further research to understand its useful features and… Continue reading
The hero’s journey and Casablanca: teaching the monomyth
Casablanca has it all: moving love story; awesome art; and captivating characters. It is a classic movie that millions of people watch over and over again. However, did you know that Casablanca was also an example of Joseph Campbell’s hero’s journey? Here’s how to turn the movie into a useful tool for teaching the hero’s… Continue reading
Readability metrics: Do they get your message?
What is “readability” and why is it important? According to the encyclopedia, “readability is a measure of the accessibility of a writing, which indicates how broad it will reach an audience. Legibility is a judgment of how easy it is to understand a text.” [Wikipedia 2006] Because it is important? Well, out of all the… Continue reading
Add video to your website to improve your search engine ranking
If you are running an internet marketing business, chances are you already own one or more professionally designed websites, so with the advancement of internet technology, even if you are not a young internet savvy, nor If you are a website designer or internet marketing guru, you will be able to stick with the help… Continue reading
Four ways to use Twitter
Most people have heard of Twitter, but some don’t understand it or don’t know how they can use it. Some refer to Twitter as another social media tool, others consider it a type of chat that can also be used as text messages, and many refer to it as a microblogging site. Regardless of how… Continue reading