While algorithm updates by search engines have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. One of them is the demand from search engines for unique and fresh content. Google and several other search engines give preference to websites that are creative with their content… Continue reading
Category: Digital Marketing
Newsletter Name Ideas – Creative Ideas for Choosing a Good Name for Your Newsletter
When you want to choose a name for your newsletter, you should come up with as many newsletter name ideas as you can think of. Because the more ideas you have, the easier it will be to choose a good name. You may want to brainstorm ideas, take inspiration from other people’s newsletter names, or… Continue reading
The law of perspective: marketing effects take place over a long period of time
Is alcohol a stimulant or a depressant? If you visit almost any bar and grill on a Friday night after work, I would swear alcohol is a stimulant. Noise and laughter are strong evidence of the stimulating effects of alcohol. However, at 4:00 in the morning, when you see some happy hour patrons sleeping on… Continue reading
The 10 Most Annoying Marketing Buzzwords
Calling all marketers! Get ready to upset (yes, that’s one of them) your digestive tract with marketing clichés that will make you vomit. These trendy marketing terms are polluting creative minds everywhere, and there might even be scientific evidence linking these embarrassing slogans to Millennials’ intense feelings of “I don’t want a desk job.” It… Continue reading
The important role of content in SEO
When you hear “SEO”, it is almost automatic to start thinking about technical matters such as links, website indexing, and so on. One crucial element that people tend to overlook but has a huge impact is content and quality content production that helps SEO. But what exactly does content have to do with search engine… Continue reading
WordPress vs Joomla
When it comes to choosing a CMS, I am often asked which one is better: Joomla or WordPress. Although they are uniquely and powerfully different, they also have many similarities. Both Joomla and WordPress are open source software, allowing you to easily customize them to suit your needs, it often becomes a daunting task to… Continue reading
A brief history of ezines
There are many electronic publications that specialize in almost every subsector of our economy and almost every interest in human activity today. But how did it all start and what is an ezine anyway? Well, many of those who specialize like Ezine Publishers believe that it is an ezine or newsletter emailed to a subscription… Continue reading
The growing use of social media around the world: is it a blessing or a curse?
Social media is the buzzword of the current century, thanks to the wide availability of mobile devices around the world. While you are away from your loved ones, this medium keeps you connected to everyone. In the old days, you had to rely on landlines or outside calls to communicate with other people in a… Continue reading
Demand creation with email newsletters
You have launched your website. You have implemented a public relations campaign and have spent loads of money on advertising in trade magazines, magazines and newspapers. But your daily site visitors are still in the single digits and your sales are … well, let’s just say early retirement is no longer an option. Now what?… Continue reading
Technical writing: definition of demographics
Definition of demographic Often times, a customer will specify a target audience when talking about the customer profile. This is a way of talking about the demographics of people in a consumer group. One of the purposes of a demographic is to find out what specific consumer segments exist in the general population. Another is… Continue reading