Can you define exactly what a business strategy consists of? Some people say no, but we think you can. In fact, we believe that a valid trading strategy has five components: Your company’s current or desired core competencies A description of how you will differentiate vs. competitors The industry or industries in which you intend… Continue reading
Category: Digital Marketing
Watch videos from your website
Do people watch videos from your website? I recently launched a product and created content on a blog. The material that was placed on my website was both video and text. I did the basic stuff by submitting my articles to directories. The next thing I did was take my introductory video and submit it… Continue reading
Twitter Roadmap: The 10-10 Approach
One of the criticisms of Twitter and other social networking sites is that they are very time consuming. Yes, they do, if you let them. But when you work them with a plan, you can reap the benefits while controlling the time you spend on this marketing activity. Here is the 10/10 plan that you… Continue reading
8 On-Page SEO Techniques That Work
Today many people own and operate many blogs. And many more are thinking of starting one. However, one problem they all face is related to SEO and best practices. SEO stands for search engine optimization, which includes certain techniques you can use to optimize your web pages for search engines. In this article, we are… Continue reading
Go beyond the measuring stick with a custom home page for browsers
It’s probably the most ignored web page you visit every day – it’s the home page that greets you every time you open your web browser. Most of us consider it to be just another page that we immediately leave once our browser opens. However, there are quite a few of us who turn this… Continue reading
The 10 Best Content Marketing Tools
1. Gorkan By using the search function in the database, you can segment your search and find the most appropriate journalists and bloggers to communicate with. To save you the paint job of tracking sites looking for your contact details. The beauty of the gorkana is that it will give you all the information you… Continue reading
Internet Marketing Tips for Nonprofit Organizations
A non-profit organization can implement Internet marketing with great benefit at a nominal cost. This includes an optimized website, social media marketing on Facebook, Google+, and YouTube, PPC ads, and email marketing. For smaller nonprofits (NGOs, charities, orphanages, nursing homes, campaign organizations), running operations, getting volunteers engaged, and fundraising is an ongoing challenge. Surveys have… Continue reading
The 7 Most Common SEO Mistakes You May Want to Avoid
When it comes to content marketing, your blog or website must be optimized for search engines. Although SEO techniques are changing with time, SEO is still important for better ranking. However, while optimizing your site for SEO, be sure to avoid some common mistakes. Below are some common SEO mistakes that most people make. 1.… Continue reading
QR codes in the craft beer industry are all about something old, something new, but innovative.
QR (Quick Response) codes have been around for over twenty-five years and have become ubiquitous thanks to smartphones. At one point I thought NFC (Near Field Communications) tags were the way of the future; not anymore. NFCs still have applications, but the craft beer industry is moving towards using QR codes for a variety of… Continue reading
How to make money with streaming: 6 ways to monetize your video
How to make money streaming: 6 ways to go live and get paid In this article, we are going to look at how you can make money from streaming video, or in other words, monetize your live video stream. 1. Run Ads Running ads is a sure method to monetize your live video stream. There… Continue reading