Anyone looking to grow their professional network should be on LinkedIn. This platform is one of the best for connecting with others within your industry. What is also amazing about this social network is that you can use it to create a voice and identity for yourself and your brand. If you’re looking to become an influencer in your industry, this is a great place to build your authority. Content marketing is key, which can be carefully planned and executed by professional SEO services.
Whether you’ve opened a profile on LinkedIn or have been surfing the net for years, you can use the following tips to increase your visibility and potentially get more connections.
Start endorsing skills for your friends
LinkedIn is all about credentials and who you know. Since you may not know too many people, you can increase your chances of connecting by increasing your supported skills. One way to do this is to start endorsing your friends’ abilities, and chances are they’ll return the favor. The more skills you have, the better your profile will look to potential connections. In addition, it will help increase the visibility of your profile.
Make sure your professional summary is complete
Do not leave your professional summary blank. This is similar to a biography, but of your professional experience. The first thing users will see when they enter your profile is this, so make sure it’s complete. Use it to give a brief introduction of who you are and what you do. It doesn’t have to be long either. You can hire a company that offers professional SEO services to help optimize your listing.
Link your account to other social networks
The best way to increase your overall visibility is to have profiles on multiple social networks. If you already have open accounts, connect them to your LinkedIn profile. This way, people who follow you on those platforms can find your LinkedIn Page. The more people connect with you, the more visible your profile will be.
Keep active
Writing content and posting it on LinkedIn is a great way to make a name for yourself. It will help increase recognition of your expertise in your field. If your content is found to be useful and relevant, then you can get more followers and connections. Try to post content regularly to increase the chances of your posts being found.
If the purpose of increasing your visibility is to help promote your website, consider using a PPC management company to create an advertising campaign. It is best to find a professional SEO company that offers this and other services to businesses like yours.