Marketing is a form of communication between a company and potential customers to present and promote the values of a certain product or service. The main objective of marketing is to sell. Social media marketing is to take the benefit of social network to realize some of the marketing goals like promotion and building relationship with customers etc.
Social media marketing is used to introduce businesses through social media and use this as a way to communicate a message to potential customers. Social networks refer to different websites that allow interaction between users and the exchange of information through a variety of channels. The content can come in the form of blog articles, presentations, videos, eBooks, etc.
Below are some of the major websites.
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Facebook: It is considered the most popular social network and also a network with the largest number of potential customers. Facebook pages are for celebrities, companies and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
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LinkedIn: LinkedIn is considered to be the largest professional business network. Allows you to share posts and profiles.
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Twitter: it differs by its microblogging from sending short messages called tweets. Use hashtags.
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YouTube, Vimeo – These websites host video files. The videos can be promotional, how-to, or you can start a video blog. You can promote a video by sharing the link on other social channels.
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Google+: Use Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has stopped having Google+
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Pinterest, Instagram, Flickr – these 3 websites are a platform for sharing visual content. It allows images and short videos for online stores, decorators, clothing manufacturers, etc.
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Foursquare, Yelp: Most of the time, tourists use these social networks to get reviews about the places they visit.
Blogging is a form of social marketing that uses blogs to create and publish content while building a relationship with readers. Blogging is an interactive way of publishing content on the web. The act dates back to the 1990s to around the 2000s. It comes from the word “weblog” and posts useful, practical, and engaging content.
WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, engage with readers and analyze your performance.
Tips on using social media for marketing include
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Personalization – You need a profile image, business description, cover image, business URLs, and lastly, your business location.
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Social Media Optimization – This means that if a visitor enters your business name into a search engine, it should be easy to find within seconds.
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Follow Social Media Guidelines: Guidelines on the text and URL on the cover photo, conditions when arranging the process online, and limitations must be strictly adhered to in order to avoid a ban.
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Evaluation: Requires monitoring and analysis to evaluate its performance and determine if the results are satisfactory. If the results are not satisfactory, the approach and methods should be changed.
When you intend to use social media for promotion, there are 2 main divisions of promotion for social media. These are the paid and free ads.
Paid ads allow direct promotion with paid ads. You can also track the conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.
Tools for the management of Social Networks.
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Tools for planning include Google Calendar and Post Planner.
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To manage your social channel – Hootsuite, Tweetdeck
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For monitoring: Google Alerts, Google Analytics and Social Insights.
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