Google tends not to rank new domains. In an effort to prevent spammers from spawning new websites, Google has implemented filters for new websites, which means it can be challenging for a new website to rank in Google’s organic search results until it is deemed trustworthy.
Good or bad search engine optimization techniques can affect whether a website is sandboxed. The key is to find a balance and allow optimization to feel natural to search engines. Optimization should be a tool to help search engines rank a specific web page. It is not intended to manipulate search engines. There are many on and off page ranking factors that can cause Google to ban your website.
Factors on the page
- don’t hide text Search engines figured out the hidden text trick a long time ago. It won’t help your page ranking, but it could result in a penalty.
- Avoid keyword stuffing Avoid stuffing your target keyword in your title, meta tags and pages, this will also result in a penalty. Search engines look for good quality content on web pages, not spam content.
- Avoid duplicate content. Write your own content, don’t copy and paste other people’s content onto your site. Like I said, Google and Yahoo are looking for good quality natural content, not spam content.
Off-Page Factors
- domain age One of the easiest and most popular ways to avoid the sandbox is to buy an old domain. Google will let new websites through sometimes if the domain is a certain age. But don’t always depend on it.
- speed and number of links who acquires a site is a significant factor. If a new site comes along and suddenly it has 10,000 backlinks in a few days or even hours, then Google will probably sandbox it. Try to build good quality links at a steady pace. To make it look natural to the engines.
- link reliability find good quality directories and websites to get links to.
- link relevance search engines love links that are relevant to the site that is linking to you.
- Variety of anchor text change the anchor text of your links or it will not appear natural to the engines. Use your targeted keywords, the long-tail version of the targeted keyword, as well as using your domain from time to time.