They say slow and steady wins the race, but in business the race never ends and slow and steady will soon be left behind. The problem is that the faster the growth rate, the greater the risk. Many companies that experience their first accelerated growth fail to get out the other side. If you are… Continue reading
Category: Digital Marketing
What will be the future scope of digital marketing in India in 2018?
Digital marketing in India appears to be on the cusp of a revolution. The enormous growth in the use of smartphones, the easy access to the Internet through smartphones and other devices, the increasing use of social networks through mobile devices and the increasing use of online shopping portals indicate that the time is right… Continue reading
Economic basis of international trade!
Trade is the exchange of basic products and services. International trade represents business transactions that take place globally and is fundamentally different from domestic trade. International trading requires large investments, a network of franchisees and competent people to run the show. Many corporate giants are trying to capture Asian markets, especially the Indian market, which… Continue reading
When choosing a business school course, be sure to ensure employability for your future
Most MBAs today are fairly well versed in their theory, but cannot turn any of the ideas into actual action. Many modern management programs, especially degree courses, place too much emphasis on theory-driven practice and tend to overlook the immense value that a student can derive from practice-driven theory. This has led to an atmosphere… Continue reading
Ethics of Technical Communication: A Guide to Ethical Principles in Technical Communications
Honesty is the ethical principle that technical writers must respect and promote. It is the responsibility of the technical writer to provide true and accurate information. The writer should not omit relevant information that would change the audience’s perception of the information they are receiving. An example of this is omitting losses on the profit… Continue reading
Elements of a focus group: focus on transcription
Focus groups are often held for research and analysis purposes. There are many elements that are part of the realization of a focus group and one of those key elements that should not be left aside for the last one is the transcription. Due to the various parts of creating and managing a focus group,… Continue reading
6 guidelines to support a healthy communication climate
I came from the big city and then I spent 12 years in a very remote fishing village. You can imagine how my communication skills have improved since I was promoted to Regional Manager in my current MLM. I had to get behind the 8 ball quickly to master presentations, phone calls, and personal conversations… Continue reading
Top Ten Reasons to Hire a Literary Janitor
This really cool interdisciplinary profession combines skill with impeccable customer-based service and you really must love what you do. Well, be the judge and let me know what you think about the top 10 reasons to hire a literary janitor. Give the gift of time. We have all accepted that we have to do more… Continue reading
Five Guidelines for Ethical Business Communications
Do you understand what it means to behave ethically? According to Michael Josephson, there are four principles of ethical behavior: honesty, integrity, fairness, and concern for others. You can think of these four basic principles as the legs on an imaginary stool. One missing leg will create a wobbly stool, but two missing legs cause… Continue reading
Challenges in rural marketing
Introduction Our country is endowed with a good degree of ethnic and regional diversity. About three quarters of the total population resides in rural areas and most of them depend on agriculture for their livelihood. Agriculture contributes around 24.7% of the country’s Gross Domestic Product (GDP). It also contributes around 13.1% to total Indian exports.… Continue reading