Niche marketing is a bona fide and well-tested approach to strategic selling. Some companies have had stellar success building their business around their search for specialized niches. They say your niche pays to know, as well as your name. Pitchmanship is a term I use to describe how to apply niche marketing principles to present… Continue reading
Category: Digital Marketing
Strategic Management Process: The Definition Stage
When the going gets tough, the tough get, well, strategic! Let’s face it, that’s not the normal reaction from companies that are performing below par. The normal reaction is to start cutting costs. However, while cost improvements without sacrificing quality are always welcome, they are rarely the answer to putting companies on the path to… Continue reading
Many, many ways to increase website traffic
When I started in Internet Marketing, I made the mistake of not understanding how to increase website traffic. He believed that the number of pages he could create and promote would be enough to increase a website’s search engine ranking. This turned out to be a big mistake. Many of my competitors were building and… Continue reading
Does it really matter what the fifth estate is? – Book Review
Plasma has been called magic, it’s been called the fourth state of matter, well, come to think of it, it’s been called a lot of things, hasn’t it? As our scientists progress and humans travel to off-planet destinations, the study of plasma will continue to be an important part of the understanding we will need.… Continue reading
Get free targeted traffic
Getting targeted traffic for free is not as difficult as you may think. The most important thing is to make sure that your free traffic is qualified and comes from good sources. Some of these fonts will cost some money, but many of them will be free. One of the best types of free traffic… Continue reading
Twitter for Freelance Writers – Tweet with a Plan
The world of freelance writing is changing rapidly; Twitter, the micro-blogging platform, is a great way to keep up with the changes. But be careful: if you’re using Twitter, tweet with a plan; otherwise, Twitter can be a fun time sink and far less helpful to your career than it should be. Here are four… Continue reading
SEO best practices to increase ROI
>> Off-Page Optimization: Techniques and systems used to manufacture the measure of visitors to a web page by obtaining a high placement circumstance on the indexed page of a web search engine (SERP), including Google, Bing, Yahoo and other web crawlers. When a web page connects to another page, it is known as backlink. The… Continue reading
Interview with Sandra Rodríguez Barron, author of La heiress of water
My special guest today is the talented Sandra Rodríguez Barron, author of the award-winning book La heiress del agua. Sandra was kind enough to take time out of her busy schedule to answer my questions. Welcome Sandra! Her novel, La heiress del agua, won Best First Book in 2007 at The International Latino Book Awards… Continue reading
First came customer service, then customer experience: what’s next?
In the 1950s, “Customer Service” didn’t even exist. It was part of the fabric of the way everyone did business, but no one talked or wrote about it. It meant a clerk from a hardware or grocery store who carried his shopping bag to his car. It meant that the milkman delivered dairy products directly… Continue reading
Digital Marketing Strategy
With the new Search Engine Rules and Guidelines, 2013 represents a great opportunity for businesses to dramatically strengthen their online presence. Since July 2013, the old SEO rules don’t apply in the same way. Now is the best time to commit to a digital marketing plan that works for your business. With Google allowing its… Continue reading